英树护肤品牌空间设计

由张碧晨与范玮琪倾情代言的英树品牌原型创始于十九世纪初的一个英格兰小镇,以一百年前 INGLEMIRE PERSONAL SKINCARE CENTRE所在街道命名品牌,英树创始人何梦蝶女士将INGLEMIREPHARM’S品牌原型带回中国,并进一步发展成为“英树”品牌,自此致力于研发适合亚洲女性的护肤及彩妆产品。

2017年,在英树品牌发展上升中的关键点,巴顿品牌助力英树为其重新梳理了品牌战略、视觉VI系统、专卖店空间设计。

  • 客户名称 :    英树
  • 服务内容 :    护肤品品牌策划、护肤品品牌设计、护肤品logo设计、护肤品包装设计、英树专卖店设计
  • 创作日期 :    2017-12-26

 

 

英树咖啡馆:本案是以护肤美妆结合休闲咖啡业态,重新定义新的商业模式,在空间设计中我们提取品牌标准色作为空间基础色,

在空间细节上加入香槟色不锈钢做点缀,两种材质相结合打造现代轻奢风格;

 

Yingshu Cafe: This case is based on the combination of skin care and beauty makeup with leisure coffee business mode, redefine a new business model. In the space design,

we extract the brand standard color as the basic color of the space, and add champagne stainless steel as an ornament in the space details.

The combination of the two materials creates a modern light luxury style.


英树品牌设计

 

中间墙面以灰色烤漆为点缀使空间上更有层次,在软装家具的选择上也以轻奢家具为主,使该空间整体感更强;

The middle wall is decorated with gray paint to make the space more hierarchical, and the choice of soft furniture is mainly light luxury furniture, so that the overall sense of the space is stronger;

 

 

商场标准边铺:立面门头使用墨绿色方案配白色正发光广告字,突出字体形式,与室内背景形象相呼应;室内空间以白色为基调,以道具材质与颜色做点缀;

 

Shopping mall standard side shop: the vertical door uses dark green scheme with white luminous advertising words, highlighting the font form, and echoes the indoor background image;

The interior space is based on white, decorated with props materials and colors;

 

 

英树品牌设计

 

中岛:在道具设计中柜体以墨绿色烤漆工艺为主,香槟色不锈钢进行收边点缀,整体打造现代轻奢风;

 

Zhongdao: In the prop design, the cabinet body is mainly made of dark green paint baking process, and the champagne stainless steel is decorated with edge closing,

creating a modern light luxury style as a whole;

 

英树空间设计

 

 

化妆品店:整体以白色基调为主,墙面上大量采用爵士白大理石以凸显空间品质,主背景设计中提炼出英树品牌中“树”的元素结合LOGO外形轮廓,以抽象的形式表现;

 

Cosmetics shop: the overall tone is mainly white, with a large number of white jazz marble on the wall to highlight the quality of space. In the main background design,

the "tree" element of Yingshu brand is extracted in combination with the LOGO outline, which is presented in an abstract form.

 

 

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